Looks interesting…
Now we know who’s responsible for Skynet.
Ok, what am I to take from this?
That they’re using the SWR name/acronym again. :lol:
Did they land a government contract?
Starting an optics/glasses company with flashy google glasses technology? I am more interested in what will be produced, not CG animated.
Reminds me of the sighting system from the movie Eraser. Not sure what to think of this, what are the trying to accomplish? Are they broadening their horizons? This video told me nothing.
The website says there will be a product announcement in a week. We will know soon.
"SilencerCo Weapons Research brings cutting edge technology within reach. For too long, technological advances in outdoor shooting sports have been priced out of the attainable range of most citizens, kept a secret, or the public has simply been told that they can’t have them. SWR not only believes that you deserve better - we plan to show it.
Enter your information to be one of the first to know…"
If you sign up you can get a SWR shirt for $15 shipped. Thats what I got out of it.
It’s a teaser. I believe the whole point is for it to be ambiguous and have us guessing.
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I bet night vision.
Yup. Got a shirt out of it!
How about they focus on silencers and bring to market a Saker K in 7.62… leave the night vision etc. to the experts (TNVC etc. ).
I own 6 SWR/silencerco cans (love them all), but between this video, the fireball comp video, and the hipster video from a couple months ago… I honestly don’t see why they waste the advertising money. Focus on r&d, and bringing out a wider line of products. Your reputation, and product line will sell itself without the marketing B.S to the younger COD generation that are not even old enough to buy NFA items.
P.s. release a MAAD comp that isn’t ported (i.e flaming pig/SF Warden)… I would buy 2 in a heart beat.
::rant over::
Disagree. That’s the type of outdated thinking that keeps companies in stagnation, not moving forward and staying relevant.
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Which parts?
-not focusing on their original niche and expanding their suppressor product line?
Or
-flashy, “hipster” marketing?
A company CAN diversify, but usually at the expense of their original niche market. I’d rather see Silencerco focusing on what they are best at and widen their suppressor/accessory product line. One example is Surefire. They have a large reach in different equipment lines… unfortunately it often means their products take forever to come to market, they’re expensive (to pay for r&d), and different models are often discontinued after a short period of time (i.e. certain tape switches)… look how long it took for Warcomps to finally ship. The Warden still hasn’t been released yet (fighting for CNC time within the company). Surefire used to be THE flashlight company, but now others have taken over a lot of their marketplace by offering just as durable, more modular, and cheaper lights.
IMHO SiCo took over the suppressor world in a short period of time because they brought out innovative SUPPRESSORS. I would hate to see them fail at other endeavors and have their suppressor innovation stifled by trying to expand their brand.
Edit to add: another example is Knights Armament… they have such a diverse catalog, but at the cost of none of their products ever being in stock. I would LOVE to have a KAC bipod, but why be a beta tester when I can buy an Atlas bipod which specializes in bipods (and actually has then in stock).
Relax… You’re going to like all the announcements.
I will eat the nastiest crow imaginable if they release a sub $1,200 gen 3+ night vision monocular, or better yet a clip on thermal scope… until then, I want them to focus on suppressors and making me a Saker K in 7.62!
There’s an interesting article in a recent issue HBR you should check out titled “Design for Action” (part of the Evolution of Design Thinking series) which argues for the simultaneous development of the design artifact itself being critical in expanding capability and bringing fresh ideas to the market before they die on the vine.
The points you bring up are actually what I based my opinion on. Companies who define themselves through innovative ideas and marketing move forward (Apple being a great example). Companies who fail to embrace new and challenging ideas tend to stagnate, and worse case, doom themselves to irrelevance.
Interesting article. I totally support expanding products and ideas such as hybrid or self driving cars (modifying existing products). But my fear with a small company like Silencerco, whom may not have the investment capital like an Apple, or Mercedes is that IF they fail, it may financially cripple the company… I could be totally wrong. Maybe SiCo has more money then I give them credit for, and then by all means start up your own skunk works!
My original rant is that they focus within their niche and not bite off too much. There are a bunch of suppressor products I would love to see them develop first. That said I would LOVE to see them expand their product and customer base (if the investment capital is there) and come out with affordable night vision/thermal or whatever their SWR is cooking up… But PLEASE don’t go the KAC route and make everything ungodly expensive and unobtainable. I would love a Saker K 7.62, and hopefully the rumored blast shield for the Trifecta MAAD mounts.
At the end of the day I’m excited to see what they bring to market. Just keep the hipster marketing to a minimum.
Assuming the investment capital is there, Silencerco is assuming a big risk (as any company would) venturing beyond the scope of products they’re known for. But it’s those companies who aren’t afraid to take risk who succeed. Obviously not in all cases, which could be attributed to bad timing, changing marketing conditions, poor decisions, etc. But if they follow the Surefire model, or better yet build upon that and take it even further, they stand a good chance of pulling it off and broadening their customer base which would allow them to gain access to markets where their product line is beyond lawful acquisition by private consumers. Of course they would continue to offer quality suppressors and expand that product line (we’ve already seen what they plan to introduce), but I don’t think they’d be taking such a huge leap forward if the investment capital wasn’t there. And I agree that they should maintain competitive pricing, but then again they’ve got to pay for R&D somehow. I guess time will tell.