I started seeing ads for Reebok and crossfit.
“The sport of fitness has arrived”
I understand the die hard crossfitters are very into their workouts. But does anyone think this is nationally big enough to be profitable for Reebok or is this going to be a failed attempt?
Its Reebok, i think just about any business is profitable for them.
I think it’s going to be profitable. The masses are always on the lookout for the next big thing, even though Crossfit and cross training have been around for some time. The appeal of having some cool new gear to wear and using all the Crossfit lingo to describe their new workouts to their commoner globogym friends will sell a lot of stuff. Ultimately, I think Crossfit will get watered down as the soccer moms/couch potatoes flock to all the boxes that will spring up to cash in on the “next big thing.” But the money will be there in the beginning.
Who will this be more of a benefit for?
Crossfit: getting national brand recognition with TV ads etc?
Reebok: Getting in line with the “next big thing” before the other giants of sports apparel do?
I think this will benefit Reebok more. I have drank the Crossfit koolaid and love it, but it is not for everyone. It will be just like any other fitness program and have an ebb and flow, but Reebok will catch the people coming in that thunk gear will overcome their lack of fitness. Crossfit on the other hand is already world wide, so national attention, it already has. Just my guess anyway.
I lost 48lbs doing crossfit in the police academy…soo yea i def drink the crossfit kool-aid. Crossfit is huge now
Whether crossfit benefits or not is immaterial. As Yogurt the Great said in Spaceballs: moichandizing, moichandizing, moichandizing… Reebok is in it for the money period, and will get out of it should the money vaporize.
Basketball is worldwide and has national attention. Most people may understand something called crossfit exists but I wouldnt say it has national attention.
This isnt an asshole question…Do the crossfit games get televised or anything? I’m not aware if they do and im not being sarcastic.
This partnership started a year ago with the 2011 Games… there venue got larger, going from farm land scenery to the Home Depot Center in Cali. As far as televised… yea last years games was…on the Inter Web of course, but that could change.
Everyones on the bandwagon… I was more shocked seeing Westside Barbell Powerlifting gym join the ranks and offer a seminar
They were on ESPN recently.
Along with heavy magazine coverage from what I’ve seen… and they released a DVD few years back that was sold thru the Crossfit page
Roger, I just hadn’t seen it on anything. Must have been on the Ocho 
The games were televised on ESPN2 and rebroadcast over the holiday season.
Kinda, cross training has been around, but far to many fitness and diet fads have gotten in the way of explaining, defining, and helping individuals achieve real levels of fitness. Yes NCAA athletes on full ride scholar ships to div 1 schools were flipping tires, running intervals, climbing ropes, and oly-lifting for years, however Crossfit has brought all these into the mainstream.
It’s funny some people go on to describe Crossfit as some sort of cult, but is it really a cult when the community tends to welcome individuals with open arms? The community puts on hundreds of evens to raise thousands of dollars for dozens of charities? Barbells for Boobs, Fight Gone Bad, Dave Lipson’s 365 Days of Squatting, Memorial Day Murph, etc. Crossfit’s creating an unrivaled community of fitness, and that is the main reason why I don’t see it dying out.
The Athletes competing in the Crossfit Games, are more so claiming to be on strength and conditioning programs than they are on a Crossfit program. However they do accept the main buzz lines heard in Crossfit and it’s definition of fitness…
With regards to whether or not it will get watered down, the truth is it already is, there are thousands of people out there that scale the workouts as required, because even scaled it can get you fit and improve your health.
I’ve drank the Reebok kool-aid only so much as to admit the Crossfit shoes look pretty bad ass, but the apparel is more over priced, over seas crap.
Forged, 2Pood, Life as Rx, Rogue Fitness, all get my money before Reebok.
Just my 2 cents.
Yeah, I saw the games on TV too. I thought it was kind of funny. I started using parts and pieces of the crossfit program… 6 or 7 years ago I think. It’s somewhat humorous to me that the program that was all about usable strength is now all about how you perform at a series of activities that are taken out of the WODs. Kind of the definition of a self-licking icecream cone, I think. Doesn’t take away from the local soccer mom getting her fit on, but it’s funny all the same.
The Strongman competitions are more about real world strength than the CF games are.
I see CF being the beneficiary of the Reebok campaign simply because it turns into advertising for them they wouldn’t have otherwise. What WILL be interesting is all the die-hards that like CF because of the outsider nature who may now get disenfranchised with being mainstream.
Yes, so much as Crossfit isn’t about strength, raw power is valued highly however specialization is frowned upon, Crossift is measured over 10 different domains. A 1 Minute 400m and a double bodyweight back squat is what Crossfit is trying to achieve. A cop is more likely to chase a bad guy down an alley, scale a 12ft fence, then get into brawl on the ground with some perp.
Defining “real world” is also fairly subjective, if some guy is pinned by a car with no car jack to pull him off a powerlifter with a 700lb deadlift is all of the sudden highly valued in the real world.
crossfit is good stuff.
but its not the be all and end all of working out.
lots of the olympic style lifts they do have been around in serious training programs for years.
most people take too much of the all or nothing mentality when working out. IE ONLY CROSSFIT or NEVER CROSSFIT. working it in to your routine will make you a much more rounded athlete.
I get all that, I just think it’s funny that their competition is basically doing a bunch of WODs for time. The means became the end.
Crossfit games on ESPN right now.