With the Dodd/Frank financial reform act one of the things that came out of it was the limitation on the fees per transaction that banks can charge retailers for debit/check card purchases.
As we all know many of the banks started charging fees to the customer directly if they use their card to make purchases. Fees that ranged from $3 - $5 per month. Most banks backed off because of the backlash from customer, media, etc.
As a result of that lost revenue and in order to maintain the service to the customers to be able to use their debit/check cards for purchases, Bank of America is going to lay off another thousand or so employees.
Expect other banks to follow suit as their revenue which is used to support the systems that allow customers to use their cards in such a manner, they too will have to find ways to reduce expenses in order to keep customers happy.
Customers were happy prior to the legislation. Then comes the legislation. Banks raise the fees in order to continue offering the services their customers enjoy. Customers get angry because now they feel it personally after the legislation. Banks listen to their customers and withdraw the fees. Now, thousands of people are going to be out of work this Holiday season so that we can keep our $5 a month.
How do I know this. Because I am a Vice President at BofA and I am privy to this kind of information. No the people being laid off do not get big bonuses, severance packages, stock options, etc. These are just normal people like you and me. No I do not get those things either. Also this is on top of the 3,000 layoffs last month.
Do not hate the banks. They are not the problem. Legislation that has unintended consequences are the problem. The fees collected on every transaction were not the cause or a contributing factor of the economic downturn. Yet, they decided to limit that fee anyway for what purpose only God knows.
There is no public announcement yet. However, there is an interview with Brian Moynihan on Business Weekly where he talks about fee-for-service and the “new-norm” of the banking industry.
This thread is not a bank bashing thread. It is a government passing laws which do not consider the unintended consequences and the people it will hurt.
flame on!