Same here. If that price is accurate this rifle will sell like crazy. Competitors are charging close to or just as much for only an URG. And many manufacturers charging that aren’t pinning their gas blocks or including upgraded parts.
The magazine has been as my local grocery store since last weekend.
I noticed the date when I first looked at this thread too. But it’s not unusual for a magazine to be released before its date. Especially if it’s a quarterly magazine.
No mystery, no ulterior motives; possible inexpensive quality rifle. Winning! 
Confirmed by geissele
Also confirmed as being available for LE only. No word if it is for agency only or if individual officers will be able to purchase.
I wonder if the $750 price is more a LE blue label-ish price than retail?
Who knows, but they’d still fly off the shelves priced a bit more like a 6920, I think.
This is why I support Bill whenever possible. Not only top tier products but also a strong supporter of local law enforcement. This rifle looks like it will be a huge success.
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Seems likely to me. I could see a $950/999 retail price being more accurate.
So this rifle will be LE only or will regular joes be able to get one? Total let down if it won’t be available to the public
The price point shown is likely the LE pricing. I’d plan on normal dude pricing to be north of $1000. I’ll likely buy one if the price point is legit.
It may very well be the price without FET, and at department pricing. That would certainly increase the price if so…
He’d have to be going to the agency direct.
This wouldn’t make sense thru distributors or rep groups. There’s absolutely no margin in it. I know what it cost to build a solid rifle with solid components.
If there is, then I’d love to see the specs on every part as provided.
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You can count me out on anything with an ALG rail or trigger.
Now a geiselle rail, trigger and Daniel defense forged barrel would get me excited. Especially other the rail, receiver sets were DDC.
Too good for mil spec are you?
Trigger wise, yes. No interest, I don’t care how ‘nice’ it is. All my guns have two stage triggers, geiselle or larue.
ALG rail is not mil spec and not my cup of single in a single way.
My bet is Bill can build this for $600-650 his fully loaded cost (all in, but no margin). Remember, they are mfg for all of the expensive parts and most of the rest.
So our “sum of the parts cost” needs to be based on likely mfg cost, not our typical wholesale/volume builder cost. I used “best sale ever”/black Friday as estimates, assuming they’d sell at cost, but not below, as their loss leader.
For mfg level cost for the Upper + lower receiver pair I assumed $100 as we know they would not do their own forging and already have coating deals.
Really, he’d have to contract out the barrel, receivers, maybe the b5 stock. FH, buffer, small parts are all commodity except for his “improved” ones, which I assume he could make competitive with contract cost given ALG economy of scale.
So that would leave him $100 profit if agency direct and no excise tax. Then blue label is that plus FET plus a pass through margin for dealer handling.
Then add more margin for distributor/dealer/buying group to sell retail if they decide to offer it down the road.
My (mis/in informed) view is this would be a good seller at $950 street price retail to Joe civvy. Maybe a k-buck. Beyond that, most of us would get a 6920 deal or OEM and put and ALG rail/trigger on it. Maybe/maybe not do an enhanced bcg. DD 1.5 rear site or MP pro, etc.
You’d miss the improved/non-standard extension/feed ramps, etc.
I also look to some of the Colt/centurian deals for comparison. I know there will be many who say the rifle could not be built for this and make money. But I believe a manufacturer the size of ALG or Colt certainly could. Certainly $750 agency direct.
Retail over $1200??? It will sit on the shelf or be small volume like DD or others have ended up. That until some big sea change driven by external factors like political change, pending legislation, etcetera.
We know Bill/ALG quality/brand. But Joe Sixpack avg AR buyer largely does not. Crowded/mature market.
But that’s just my opinion. I’m sure I’ll be told I’m wrong. It’s ok, I’m married so I’m used to that!!!
IMHO, right now is probably the best time to buy an AR15 that there has ever been. A refined and mature design (unless you are buying the bottom feeder garbage), the current political climate, a glut of slow moving inventory and competition among manufactures and dealers, all lead to a sweet price on a quality AR15 rifle today. I have no doubt this will be another fine tier 1 type AR15 rifle for most people, but some of us still prefer to have it done up our way, instead of an off the shelf rifle done up someone else’s way.
Found the comment by Geissele.
From what they said it looks like agency purchase only. That’s probably due to the demand being bigger than they could supply for the regular market. Still doesn’t make Geissele look good to not offer this to the general population imo.
https://www.reddit.com/r/ar15/comments/a1l43c/my_geissele_black_friday_order_arrived_mk7/
