Specifically, Bushmaster/Maxim Magazine win!
-B
BMs come with Tac-latches and CTRs?
i love the little quote at the bottom… “If it’s good enough for the professional, it’s good enough for you. Bushmaster. The world’s finest commercial AR-platform rifle.”
On a technicality, they are correct. Ask IraqGunz. He’s a professional, and IIRC, he’s issued a BM.
What they don’t state is whether or not said professionals are “feelin’” their BMs.
Regardless of the quality of a Bushmaster, for the magazine its in, it is a pretty cool ad.
I’m more concerned validating my “man card” with what’s on the next page! 
Consider your man card reissued.
Yeah, and watch it taken away just as fast in a 3 day EAG course when your gas key comes loose.
The Metrosxuals that read Maxim will probably think it’s a clever ad for a pubic hair trimmer
I think the page on the right WINS!
Last I hear Texas DPS issues Bushmaster…that means Walker, Texas Ranger has a Bushmaster.
No matter what - kuddos to their PR/Marketing groupfor picking such a fine periodical to advertise in. Lets face it, Liberals are pussy man-want-to-be’s scared of other’s guns, hence get rid of them all. This is a good stuff!
Chuck Norris doesn’t need a Bushmaster…Bushmaster needs Chuck Norris!! 
I would rather master there bush then have a Bushmaster.
I am glad to see a gun manufacturer doing mainstream advertising that isn’t limited to hunting scenes.
No no no… Texas Ranger has a Walker MADE of Bushmaster. 
love the ad, even if the rifle is, well, err, umm …
i wonder if this is going to trigger some protest or boycott against maxim.
having said that … there’s no such thing as bad publicity, right?
IG is a private contractor that is an armorer. He isn’t issued a weapon AFAIK; he’s not downrange.
He doesn’t think highly of BM’s. However, I did hear he got his cock blown off. Love ya’ Will.
+1
And conversely I’m glad to see mainstream periodicals that run such advertising.
Greg and Steyr- Both good points. I’m surprised, and glad, to see the ad.
I saw that ad. I had quite the laugh! As others have stated, excellent ploy for BM. A+ for Marketing, MAJOR F (AIL) for the product.