Here’s the way I always broke it down for folks when I was doing sales and similar questions were asked. The biggest factor in all of this is your personal preferences regardless of what I or anyone else says, it falls on what you like. That being said it also depends on what your plans may be for the weapon, be it competition precision distance shooting, 3-gun, hunting, punching paper at distance, or pulling a awesome stick out of your safe o impress your friends depends on you. Now this isn’t going to include every manufacturer as I do not have experience with them but here is what I can offer. In no particular order here is a list of companies and what I know about them as well as their products.
DPMS/Remington (does not include Remington Mil)
Pros:
Relatively inexpensive
readily available
plentiful model/caliber variety
Based on SR25 bolt pattern allows for cross capibility
Cons:
Questionable QC resulting in cherry and lemon shootiing weapons
Haven’t heard the best about CS (this may have change it has been awhile since last interaction)
LMT
Pros:
Fair price point
Quality production
Model/caliber variety options
readily available-ish
good CS
capable of accurate firearms
follow SR25 bolt pattern
Cons:
limited opportunity for mounting custom barrel (proprietary barrels)
limited rail options with monolithic uppers
typically heavier than other manufacturers
KAC:
Pros:
Quality production
Reliable when paired with appropriate ammunition
capable of good accuracy
good CS
is the SR25 bolt pattern
Cons:
Most expensive
long wait time on delivery
requires proprietary tools to modify
somewhat limited model options
Armalite
pros:
relatively inexpensive
fair quality production
model variety-ish
readily available
fair CS
Based on AR10 bolt pattern (newest models now loosely based around SR25 bolt pattern)
Cons:
Accuracy is questionable between rifles
lack of innovation considering length of time company has existed
spotty CS (internet is filled with positive and negative stories of Armalite’s CS)
Larue
Pros:
Fair price point
quality production (however I have heard that recent production increases have stressed QC)
model variety
capable of accurate weapons
SR25 Bolt pattern
positive CS history
Cons:
recent issues with QC
some propritary issues with forends
High tolerances creating issues late in rifle life
These are the top 5 most people would recommend when talking about a 308 semi auto AR. Now I’m certain there is going to be a rash of folks saying why didn’t I include Colt, Bushmaster, RRA, MEGA, FN, HK, etc… The reasons why is ranging from no experience shooting their rifles to some companies production being pretty much crap weapons. However I do urge any folks that have appropriate experience with the above companies to talk about it. Also I would say that if you are looking at shooting 800-1200m i would look into 260 as an option.
But like I said at the beginning this is one person’s opinion, it ultimitely falls on your preferences.