Hah! My FFL is a retired USMC Light Bird Col. who half the time waves the fee! 
www.Ammo4guns.com
Has you do the the transfer to them and charges
$75 transfer plus sales tax.
Ah, but you missed the detail even though you told us exactly about it: you were still on the phone when the dealer said the transfer fee amount.
This leaves them the opening of using you to look like the dick, not them.
Guy says ā$100 transferā while on the phone, (Iāll lay odds the words were āits gonna run $100 for the transferā, then customer nodded his OK and the order over phone was then completed) customer infers its what was said to dealer over phone, or after hanging up dealer does some song and dance about those damned out of state guys overcharging.
Customer thinks heās a great guy, dealer gets to pass the blame (but not the buck) and thereās a 99.999% chance you as an out of state dealer will never call the customer directly to tell him how heās being ripped off by his āpal at the shopā, nor will customer ever work out specifically what shop the dealer was talking to so odds of them ever calling you are about as slim.
How do I know?
A relative used to fuck people like that all the time when he had a gun shop.
Luckily, the sale did not go through because the customer changed his mind on what he wanted.
C4
$40 transfer and $25 DROS in San Diego.
Karmic intervention, presuming you feel better about someone not getting screwed over than you feel bad about losing your potential profit.
I get the impression youāre a good guy like that. 
Keep in mind the CA waiting period. Guns could stay at the shop up to 30 days (the amount of time the DROS is valid for) or more if the customer is lazy or leaves town or down right just forgets. Is $100 excessive? A little, but if customers are paying it to have their guns transferred there, then whatās wrong with that? They have choices, and they chose to pay a slightly higher premium. Usually I find shops around here charge $65-75, and that includes the CA DROS fee of $25, so in reality they make about $40-$50 on that weapon.
Once I heard that and then heard the customer change his mind to something that was out of stock, I was actually thrilled (because, when I get contacted by the customer, I will make them shop around).
C4
In this case, the DROS fee was NOT included in that $100.
Sorry, but when a transfer fee is MORE than the actual profit on the gun, that is wrong IMHO.
C4
The shop I deal with primarily charges $40 for most people but once he gets to know you and youāve maybe bought at least one gun from him he does $25. I donāt know if Iāve ever done two at once but I think he charges $10 for the second.
The most amazing Iāve ever encountered though is a guy who is at all our local gun shows. I donāt think they have an actual store front; they just have an office for appointment only and then they do all the local shows. This guy probably has the best selection of anyone at the show; unfortunately he must be very proud of his guns and as such his mark up is insane.
Anyway, once I was talking to him and asked how much he charges for a transfer and was told āIt depends on the gun.ā WTF? When I asked if could explain he basically told me that it depended on how much the gun normally costs because āHe had to make sure he got his cut.ā I proceeded to get told about some half ass scale where a lower may be $25 and Glock may be $50 where as Colt AR might be $100 and something like a KAC AR might be $175 :suicide:
Which is exactly the result the gun shop wantedā¦
If they make $100 pure profit on a transfer, I would think they would rather just process the transfer.
What he is really saying is 10% of purchase price or $25, whichever is more.
Thatās probably a pretty fair way to do itā¦
Why?
Because the paperwork is so radically different along with being significantly more intensive and time consuming on upscale guns than it is on throw aways?
Gander Mt. in North Canton charges $75.
Exactly. Is that much harder to do a transfer on a SR25 in terms of time and paperwork than it is on a High Point?
Thatās sad, but it is the same around here.
Transfer fees run $30-100 for non-NFA.
Maryland has some bullshit laws and lots of extra paperwork and the state police charge a $10 fee for the voluntary registration. But $100 is bat shit crazy.
Needless to say, I go with the $30 guy when I need a transfer.
$30-$35 is pretty standard around Central Montana.
There are a lot of gun shops in my town, but thereās only one that actually sells stripped lowers. He has a pretty good gig set up. He knows that I can go buy a reputable stripped for $85-$100, and then have to pay shipping and transfer fees. So the ones he has in shop are around $135-$150. Iām fine with that business model, itās fair.
I would buy from him more if he stocked names other than RRA, Bushmaster, the occasional Spikes (bought one of those), and some company Iāve never heard of- Ardell Engineering.
He doesnāt care about buying online and him doing the transfer, as long as itās not something he carries.
If anyone in SoCal need the number of a solid table-top FFL who WANTS your business and wants to do transfers for youā¦Pm me.
In Northern Va most places charge between $40-50.