The problem with yeti recently is that they were bought by the cortec group. I stopped by my local John deere dealer about a week ago and asked the owner about the icee tek coolers he had on display and why he chose them over yeti. (Scott is always really sharp about the stuff he puts in his display so it was a little odd to me that even if yetis recent stuff didn't seem right, he wasn't offering the most popular brand.) That's when he told me about the buy out of yeti and that the cortec reputation for buying big brands and making them cheaper but not lowering the price until the market was dead and selling off the company. I don't know if it is gospel truth, but that would explain why my five year old 75 quart looks and feels like something I could park my cotton picker on and the 25 quart my wife bought me for Christmas last year looks like it is on its last legs.