sjc -- Coincidentally, DocGKR and I were discussing this just the other day. There are certainly better approaches, but the one listed above is, as DocGKR pointed out, the standard that's been used for years. Changing it now, if nothing else, would invalidate a ton of historical data.
Measuring only the widest diameter wouldn't make any sense, because if the bullet doesn't expand perfectly evenly then you'd be giving it credit for being, say, 0.6" wide when in many places it's not that wide. One unusual petal sticking out would grossly misrepresent the actual (or average) expansion.
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