http://https://unherd.com/newsroom/t...rst-100-shows/

Declining viewership statistics substantiate that view. Initially, Carlson’s X episodes consistently garnered over 100 million impressions, reaching their zenith around the middle of last year. However, a precipitous drop is evident from mid-December, with episodes struggling to surpass the 50-million-view mark and most attracting 10-30 million views. Additionally, this metric, which counts views regardless of viewing duration and even includes autoplays occurring in newsfeeds, does not tell us how long or in what ways most viewers actually engaged with these episodes.

Genuine growth would come from working to broaden that declining base, not merely shoring it up. According to insiders, while the absence of a traditional corporate structure has granted Carlson increased autonomy, it has also eliminated a crucial layer of editorial oversight. These sources have noted a shift towards targeting a less discerning audience, emphasising sensationalism over substantive discourse in order to keep the attention of more credulous viewers — one insider notes a current “audience minus about 10-15 IQ points from the prime-time show” — interested in space aliens and Obama’s alleged gay trysts.
Oof. Meanwhile…

https://www.foxnews.com/media/fox-ne...how-cable-news

Fox News Channel finished April as the most-watched cable news network, crushing MSNBC and CNN once again.

Fox News has now topped MSNBC and CNN for 38-straight months among total viewers and for 39-straight months during primetime.
I confess to a little Schadenfreude here since I have despised Tucker since he was on CNN in the early 00s.